Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Monday, February 1, 2010

Something to Chew On

Many quintessential American foods & treats have their roots, or at least some links to the state of Kentucky, whether its well-known, acknowledged, or not. This includes chewing gum, believe it or not!

Pharmacist John Colgan, born in Louisville, in 1840, went through the public school system there, and to college in Somerset, OH. He returned to Louisville and opened a drug store at the corner of 1oth & Walnut Streets. While Colgan didn't INVENT chewing gum (in fact, some form has arguably been around since Greek civilization, if not longer), he had a strong hand in developing its popularity.

Legend has it he saw children peeling the bark off trees & chewing on it, so he ordered the main ingredient for chewing gum (again, this product already existed in the US), which is from a South American tree, and improved upon the existing product by sweetening it with powdered sugar. This resulted in a sticky substance he called "Colgan's Taffy Tolu Chewing Gum." Fortunately, the ingredients & manufacturing process remained "pure" enough that they were not affected by the 1906 Pure Food & Drug Act.


He sold his drugstore, went into business with James A. McAfee, & advertised all over - including a presentation by his son, William, of Colgan's Taffy Tolu at the 1893 Chicago World's Fair. Check out these other advertising campaigns:












His version of the gum became SO successful, it was sold internationally in Canada & Australia! Thomas Adams (a huge NY manufacturer & distributer of chewing gum at the time) even took inspiration from Colgan's development when he created Tutti-Frutti, the first gum sold in vending machines!

John Colgan died today (February 1) in 1916. He is buried in Cave Hill Cemetery, in Louisville. But his legacy lives on in the modern treat many of us still love to chew on today, first made sweet by Colgan's addition of powdered sugar!

Monday, December 14, 2009

Commercial Branding - Then & Now

In previous blogs, I've integrated ads from enduring brands you may recognize, including Kodak, Coca-Cola, Arbuckle's coffee, and I.W. Harper Bourbon. These companies all had foundations tracing back to the 19th century, yet still exist in some form. Today's blog is going to focus on a few familiar brands that have lasted through the years, how they got their start, and their ever-evolving story in contemporary America.

Food offers probably the most recognizable brands in our lives, whether we realize it or not. It may simply be a jingle stuck in our head or a canister sitting on our shelves, we know it when we see (or hear) it! It's often incredible to think how long these simple staples in our lives have been around. Taking a walk down the cereal aisle can easily be a walk through history! Grape-Nuts, for example, came out of the home of breakfast cereals: Battle Creek, Michigan, in 1897. C.W. Post (ironically, a patient of Dr. Kellogg's, but a later competitor) was inspired to develop his first breakfast cereal after visiting Dr. Kellogg. Though not as popular as it used to be, and it has traded hands through the years, it still retains it's advertising campaign as a health food, full of nutrients, as per this 1906 ad.


Of course, back then (in the alleged "good ol' days"), not everything was pre-made & pre-packaged. These conveniences were still in their infancy! People still baked, cooked, and grew their own food (or at least some people did). Fortunately, this tradition has not died out. Hence, neither has some items that facilitate these activities. The 1907 Royal Baking Powder ad above features not only what made them famous (not the lighthouse! Their formula, silly!), but also recognition of the recent Pure Food & Drug Law that regulated manufactured food & medicine in the US. Though competition was great for this company, which traced back to 1873 (a little further if you count the pre-investor years), Royal Baking Powder survived because they followed a unique formula in a European tradition - one that excluded aluminum (purportedly linked to diseases, such as Alzheimer's). Today, Kraft Foods owns the product & the brand.

Self-sufficiency was perhaps more prominent at the turn of the century than today, but it nevertheless endures, at least to some extent. Whether a professional farmer or a hobbyist gardner, the seeds come from somewhere; and "somewhere" may include the store or a mail order catalog. Perhaps one of the better-known mail-order seed companies was founded originally as W. Atlee Burpee & Co. in 1878 Philadelphia, PA, as it is called in this 1908 ad. Later, it changed to the contemporary name of "Burpee's" (there are also ads under this name in the KY-NDNP database). The company experienced many other changes after David Burpee, founder W. Atlee's son, took over after his father's death in 1915. He focused more on flowers. Over the years, the company changed hands many times, but the family still generally stayed involved - until 1993. Jonathan Burpee, W. Atlee's grandson, was the last family member to work for the company, as he was fired by owner George Ball. Nevertheless, the recognizable name remains!


Along the "do-it-yourself" trend, sewing has always been a basic skill. Although, in some places & cases today, it seems restricted to Home Economics class, whereas it was nearly essential to some social classes (though mainly marketed to women) in the Victorian era. However, somebody had to invent those convenient & lightweight patterns. Occasionally, they might be made from (or come on) seed or potato sacks, but these were heavy duty, and only available for one general size. According to legend, one night in 1863, after creating a pattern and sewing an outfit for her son, Ellen Butterick went to her husband, Massachusetts tailor Ebenezer Butterick, and commented on how much easier it would be if she had multiple sizes for a pattern. Inspired, he revolutionized clothes-making for housewives everywhere with graded sizes in a single pattern! Even moreso, he realized stiff cardboard made for difficult shipping. Hence, the familiar tissue paper patterns were born! Butterick patterns specialized in mens & boys clothing, expanding to womens in 1866. The name and method became synonomous with clothing patterns then, as per this 1903 ad, & still is today!


As you probably noticed, Butterick's ad also advertises a "Home and Fashion Magazine." This was one method of advertising patterns, as well as providing them. In fact, McCall's Magazine - considered of the "7 sisters" (the main women's magazines of the time) - began as a vehicle strictly for patterns in 1873 under the name The Queen, and continued, under various names, for many years filling about 20% of its pages with patterns. You can see one of its alternate names, and its "claim to fame" in the 1909 ad above. Scottish immigrant James McCall began the brand in 1870, the magazine in 1873, and left it to his widow upon his 1884 death. The editor she hired brought in articles on housekeeping. It wasn't until a later editor came on board in 1893, that the magazine expanded topics even further, and took on the name McCall's (though initially a lengthier title, it was ultimately abbreviated to the familiar "brand" sometime after 1897). Though it changed many editorial & ownerhsip hands, in 2000, celebrity & talk show host Rosie O'Donnell bought the magazine. She changed the title to Rosie, only to end the publication of this long-running publication in 2005.

Okay, so, technically, I ended with a brand that no longer exists. Seriously, though, tell me any of you have NOT heard of McCall's? Okay then... This is, by the way, no means an exhaustive or comprehensive list. I have a few other examples of enduring brands that I've run across in our database, but, for the sake of length, maybe there'll be a Part II!

What brands do you know of that have a foundation "way back when, in the good ol' days?" Wanna know what the ads looked like? How the brands have changed? How they started? Let me know! Help me build a Part II of "Commerical Branding - Then & Now!"

Friday, December 4, 2009

"Take a picture! It'll last longer!"

Of course, back when photography first began with the daguerreotype in 1839, people had to sit still for long periods of time. Plus, it was an expensive process, generally reserved for studios & professionals to conduct. IF you could afford a photo, you wanted IT to last; but you probably didn't forget the memory of waiting for it to process in the camera (ever wonder why people look so miserable in "old-time" photos? Ha ha. Just Kidding!)

Skip Ahead a few decades to the 1880s-1890s & George Eastman, up in Rochester, NY (my hometown; well, the closest big city to where I grew up, anyway). He developed the enduring brand "Eastman Kodak" (generally known simply as "Kodak"), as well as quicker & more accessible methods of photography. Amateur photography EXPLODED in popularity & Kodak became THE name in photo-taking.


Early on in amateur photography, cameras mounted on tripods were still the norm. Though, some cameras were also advertised as "bicycle cameras" (combining another popular hobby of the Victorian era - bicycling), where cameras were mounted on bicycles - no, really. The typical style was still a general "black box." Kodak's popular & rare No. 2 Falcon camera (as shown in this 1899 Earlington Bee ad) is such a camera. First introduced in 1897, this snapshot camera allowed for 12-18 photos, including a name change to No. 2 Flexo.

By 1900, Eastman further followed up on their tagline "You press the button - we do the rest" by introducing the Brownie (shown in this 1906 Springfield Sun ad). This camera was the first low-priced, hand-held, point-and-shoot camera. Held at approximately waist-height, the photographer needed to merely aim, then flick a switch! It was so easy, the claim was a schoolchild could use it! Of course, the low price (some models were available for as low as $1) made it accessible to the so-called "Average Joe."


While people grabbed onto the new and accessible, the "old" did not entirely disappear. To some extent, two extremely popular photographic entities not only survived the advent of amateur photography, but continue in existence today: the professional photographer and 3-D viewers/imagery.

Everybody loves taking their own photos to capture the moment (as much then as now, with the scads of digital photos taking up your hard drive space), but there is nothing quite like the professional who can pose your family "just so" or cover those special events for you when you would rather enjoy the moment rather than worry about catching the candid photo. Though there is nothing mentioned about covering events, H.G. Mattern is such a "reliable photographer" with a gallery in Frankfort - or at least he was, according to his regularly appearing 1907 ads.


Finally, the 3-D imaging. Back in Victorian times, it was NOTHING like what we know today: sitting in a movie theater with glasses, or even watching a blu-ray disc on our HD screens (Hi-Def! HA! As if TVs even existed! Movie theatres were still in their infancy!). No, entertainment of this kind was found in the stereoscope (shown below in this 1906 Mt. Vernon ad). Existing since the 1860s, it was a popular parlor item that involved placing a stereo card (which showed two very similar images) behind the viewer and moving it back & forth until your eyes focused - the image was singular & 3-D!!! The cards often came in collections, and featured tourist destinations or well-known figures, and included stories on the backs. Sound familiar? Yup, later on, in 1939, the same idea was minimized into the View-Master, and used those paper discs that rolled around when you clicked the side, often featuring favorite characters or telling stories. I had a couple of these growing up - and they are still around today! Speaking from personal experience, stereoscopes are just as much fun!

So, while you enjoy the holiday season with friends and family, remember and cherish the ease you have in keeping those memories, thanks to the developments of the past 100 years or so. With all those gigabytes of memory on that tiny SD card in your digital camera, or the camera that comes with your iPhone, don't be afraid to take a picture to keep those memories! It'll last longer!

Wednesday, November 25, 2009

A Thanksgiving Meal - Print It!

You can find pretty much everything you need for your Thanksgiving meal by browsing your local newspaper! I can prove it - look!

Most staple items for cooking your meal might come from the general store, but you can also find those luxury foods, such as fruits for pies, there too!


Ah, yes! The turkey! It wouldn't be Thanksgiving without a turkey, now would it? It doesn't quite matter how you attain this for your meal.







Whether you go "old-fashioned," and get one on your own...













Or buy it from a store (roaster not included; or turkey not included - depends which store you're going to!).










It should still end up on your table and, ultimately, in everyone's stomachs! Delicious!






You'll be needing something to wash down the glorious feast. Again, there are options, which are, once again, traditional staples. Some guests might prefer something warm (& I, personally, never had a pie that didn't taste great with coffee!); others might desire something cold (though I don't know how many "sweltering" Thanksgiving days Kentucky has seen, who doesn't love Coca-Cola, especially mixed with bourbon whisky!)


Finally, when you've stuffed yourself to the gills and start to feel that "food coma" coming on, perhaps with a bit of discomfort), as I know we all have, especially after Thanksgiving, there's a solution for that too!


HAPPY THANKSGIVING!!!

Thursday, November 19, 2009

Tobacco "Habits" Through History, Part II

As promised, here is the second part of the "Great American Smokeout" celebration; newspaper clippings about societal perspectives on the health effects of tobacco use in Victorian KY! And, as mentioned in "Part I," you can find exceedingly more newspaper clippings about tobacco farming, economic impacts, and other societal impacts by searching KDL newspapers with the keyword "tobacco" (and/or with other associated keywords).

In "Part II," we're covering the same ideas as in "Part I," just the more creative expressions.

Beginning backwards, so to speak, there's always some sort of "folk remedy" or "cure" for ailments, illnesses, and addictions - some more "reliable" than others, perhaps. In the case of this one (published in February 22, 1907 Hickman Courier), one must wonder if the author was even serious at all! I had to read it more than once before I realized this "one dose;" this "laying on of the hands" to resolve cigarette smoking in "one dose" was not "new" at all, but simply a good ol' traditional whooping!

Of course, other solutions are perhaps a bit more serious and, in many cases for the purposes of either persuasion or profit. In a time when cigars and cigarettes were replacing pipes in popularity, this clipping from the November 13, 1907 Springfield Sun ensures that, though seemingly difficult, packing and smoking a pipe is, indeed, an "art form." It even walks the read through the many steps and aspects, specifically arguing against "the minor delights of cigar and cigarette smoking." Quite obviously, the Prince Albert crimp cut tobacco ad (from the June 8, 1916 News-Leader) seeks profit for the company. Another convenience, manufactured and packaged tobacco allowed easier packing of pipes or rolling of cigarettes, rather cutting plug tobacco or from a "twist." It also allowed (if from white burley tobacco) the addition of sweeteners or flavoring.


Still others, whether "experts" or not, sought to express themselves in verse. This included concerns of the Women's Christian Temperance Union, perhaps seeking social purity ("Nicotine." Earlington Bee. 26 May 1902, p. 7); an anonymous poet presenting the "joys" of tobacco use, while sternly warning against the health hazards alike ("To a Twist of the 'Weed.'" Springfield Sun. 26 January 1910, p. 2); and a reprint of N.A. Jennings's take on Kentuckian stereotypical identity - a common literary perspective of the time ("Geographic Morality." Frankfort Weekly News and Roundabout. 25 July 1908, p. 4).


So whether you're a smoker, reformed, or never touched tobacco in your life, this is just a slight taste of Kentucky's tobacco history (at least different societal POVs, via newspaper clippings) to inhale during the Great American Smokeout!

Tobacco "Habits" Through History, Part I

Today, as every year, the American Cancer Society hosts a nationwide "Great American Smokeout." The idea is to encourage smokers to quit, if only for the day. Take note, I am not promoting smoking, non-smoking, or anything like that. That being said, I find this to be a wonderful opportunity to examine Kentucky's strong historical ties to tobacco - it's fed our economy (and still does, to an extent), and fostered and influenced a great deal of social and cultural growth, whether we realize it or not.

See as how there are so many angles and newspaper clippings to examine, I am going to post 2 blog entries today (aren't you a lucky bunch!). And, in honor of the "Great American Smokeout," I am going to generally focus on health and social perspectives, rather than the economic side (although, I promise, if you go to KDL newspapers and search "tobacco," you will find more newspaper clippings and excerpts regarding economic impact, farming traditions, unions, and so on, than you probably ever wanted to know!). Here, in part I, we're going to look at the more straightforward expressions from KY newspapers.

Cigarettes grew popular partially due to their convenience, and the flavorings used with the tobacco; they generally replaced chewing tobacco by World War I. However, they also came with negatives, such as coughing "fits" and other ailments (the 1904 American Baptist below mentions "insanity!"). People recognized a potential fatal connection with smoking, and cigarettes adopted the nickname "coffin straws" (called "coffin scraws" in this 1900 Adair County News clipping).

Much like contemporary times, people still debated the PRECISE effects of tobacco use. This ranged anywhere from what exactly was it that made tobacco harmful (this 1906 Breckenridge News clipping claims it's the tar rather than nicotine), to how to cut down on harmful effects (as per studies from German "experts," according to this 1904 Bourbon News article).


Throughout the years, one thing that seems to never change is hearing about harmful health effects of one vice or another from "the experts." They may change their mind later, or studies may uncover a different "unknown factor," but this is what we should beware of now! Sometimes, people heed these warnings as they come, but sometimes, as this elaborated book advertisement from the 1904 Bourbon News suggests, you just need to follow your gut - AKA Mother Nature's "Whack" (though it seems to almost reference "expert advice" a bit - my own personal opinion!). Of course, in any case, even back in 1903, there existed products, like "NO-TO-BAQ" to help you quit your habit, if you so chose.


Coming this afternoon: Part II, more "creative" expressions regarding health & social perspectives toward tobacco...

Thursday, November 5, 2009

Paul Sawyier, in memoriam

Today we remember the passing of one of Kentucky's greatest artists - Paul Sawyier.

Born into a family of amateur artists (though his sister became a professional painter, as well) in 1865, the Sawyier family moved to Frankfort (where his parents had been raised) when Paul was 5 years old. His father immediately employed Elizabeth Hutchins - an artist from Cincinnati - to provide private art lessons to his children.

Paul continued his art education under another famous Kentucky artist - Thomas S. Noble - at the Cincinnati Art Academy, from 1884-85. In the following 2 years, his crayon portraits were his lifeline. He briefly returned to Frankfort to work at a hemp mill, at his father's request, but left by 1887 to return to his artistic pursuits. Between 1887 and 1888, he created river scenes and landscapes around the capital, as well as his well-known Old Covered Bridge series - 6 copperplate etchings of a Frankfort bridge that closed soonafter.

Over the next few years, he moved between NYC & KY, studying with various artists, including another KY painter Frank Duveneck. He truly began focusing on landscapes and river views in various media (particularly watercolor - probably his favorite and best-known works) in 1891. Finally, in 1908, he simply bought a houseboat, and traveled the Kentucky River, making a living with his passion for 5 years before moving to Brooklyn (though his seeming restless spirit kept him moving around NY state). He died November 5, 1917, and was initially buried in Fleischmann, NY; in June 1923, his remains were moved to the Frankfort Cemetery.

His beloved paintings were possibly best-known in Kentucky, and are still popular today in prints. Though his paintings & etchings are rarely signed or dated, and he kept no diary, many of his more popular prints - and his style - are UNDENIABLY Paul Sawyier. Paul Sawyier originals are quite valuable, and rare, today. Although, as you can see below, in this November 3, 1909 ad from the Richmond Climax, some of his works also appeared in what today might be called an "interior decorating" store of sorts.


*Note: C.F. Brower & Co. was more closely related to furniture. However, in this (and other ads), Sawyier and other artists are listed under the "Art Department." I could find very little about "Brower's," but would love to know more, if anyone has further information regarding this particular store!

Wednesday, November 4, 2009

A story for the season

Seeing as how this is the start of not only the season of cold weather (despite all of which we already seen!), and the season of sharing, giving, and the best of humankind, it seems only appropriate to offer something that covers all this and more! Something that reminds us of both physical and spiritual warmth, as well as offering hope for potential of human existence.

Isaac Wolfe Bernheim was born today, in 1848, in Schmieheim, Germany. At 19, he immigrated to the US with $4 in his pocket, hoping to make a life for himself in NYC. When that company when bankrupt, he worked as a peddler in PA, but was forced to stop after his horse died. He settled in Paducah, where he found work as a bookkeeper for a wholesale liquor company. He soon earned enough to pay his brother, Bernard's way to America. Soonafter (1872), with a silent partner, they founded their own distillery - Bernard Brothers and Company. Seven years later, they acquired the trademarked "I W Harper" - a bourbon whisky.

I W Harper became very well-known and popular. It earned a number of domestic and national awards, including a gold medal at the 1903 Chicago World's Fair. It was one of the few brands allowed to continue as a medicinal bourbon. The name - "I W Harper" was never fully explained until shortly before I.W. Bernheim's death, in a 1944 letter. While the I W is self-explanatory, he writes that "Harper" came from a man named Harper who had a horse in the Kentucky Derby. Three years (1882) after the intro of their trademark bourbon, the Bernheim Brothers moved, expanding their distilleries to Louisville. This is a 1901 ad for their Louisville Distillery, from the Kentucky Irish American:



Though the bourbon business proved profitable, the brothers invested in other ventures, such as mining & real estate. They likely lived quite comfortably for their time, but they also invested back into their Kentucky communities. One such example began in 1882 Paducah, after a terrible winter flood left many poor and needy. The Bernheim brothers started a yearly tradition (outlined in this article from page 1 of the December 20, 1909 Paducah Evening Sun) of indiscriminately donating coal to the poor and needy in the city.


I.W. Bernheim also financed, donated & commissioned a great deal of statuary to, and in honor of Kentucky. Many of his donations can still be seen today, including the Abraham Lincoln bust in Frankfort's Old Capitol dome (1910), the Abraham Lincoln that still stands in front of the Louisville Free Public Library (1922), and the only 2 sculptures representing Kentucky (Henry Clay & Ephraim McDowell) in the U.S. Capitol's Statuary Hall. He & Bernard also donated the Thomas Jefferson statue that stands in front of the Jefferson County courthouse. Commissioned in 1899, it was not unveiled until November 1901, due to assorted mishaps. Read these excerpts (respectively: 5/12/1900 KY Irish American, 6/8/1900 Bourbon News, 6/26/1900 Mt. Sterling Advocate, & 11/12/1901 Hopkinsville Kentuckian) below to learn about its rocky journey from Germany to Kentucky.



Probably one of the greatest gifts I.W. Bernheim left to Kentucky was not bought until after Bernard died in 1925, and did not truly fall into place until after Isaac died in 1945 - the Bernheim Arboretum and Research Forest in Bullitt County. In 1928, he bought 14,000 acres of worn-out farmland, stripped for mining ore. A year later, he established it as an arboretum & research forest, over time creating lakes on the land & working with the Frederick Law Olmstead Firm to lay out a proper landscape & essentially "restore" it. Finally, in 1950 - 5 years after Isaac died - Bernheim Arboretum and Research Forest opened to the public. Ultimately, he and his wife were buried there, exhumed from their initial resting places at Cave Hill Cemetery. Their graves are marked by George Bernard Grey's memorial sculpture "Let There Be Light."

And so it was, in this cold season, yet time of warmth in the human spirit - a German immigrant was born, came to America, and lived the American dream. He gave us something to warm ourselves on cold winter nights, but also gave us an inspirational story of the human spirit - sharing & spreading his wealth & legacy with the earth & with others.

Wednesday, October 7, 2009

Berea Brunch - 1909

In this day and age, it seems the prices at the grocery store never seem to stop rising! Wouldn't it be great if we lived 100 years ago? Costs of food were lower (a bushel of corn for 80 cents? Oh my!) and you could everything you wanted at the local market, if you didn't grow it or raise it yourself. Then again, you could even buy stock animals - you had to butcher them yourself a great deal of the time; but, hey, what a way to budget! The "Best lambs," straight out of Louisville, for $6.50! Who can beat that? Just check out this ad from the October 7, 1909 edition of the Berea Citizen, and compare it to your local grocery store circular! -------------->

And what to do if you need time to rest while cooking for your adoring husband (even while the women's movement was at its height, upper and middle-class females still held the role of housewife in many ads)? Use the Fireless Cooker and make "Mother's Oats," as the ad on the left describes!

To view this page - Page 4, of the October 7, 1909 edition of the Berea Citizen - in its entirety, on the Kentuckiana Digital Library (KDL) - just click on this link: http://bit.ly/1r4Lsm