Skip Ahead a few decades to the 1880s-1890s & George Eastman, up in Rochester, NY (my hometown; well, the closest big city to where I grew up, anyway). He developed the enduring brand "Eastman Kodak" (generally known simply as "Kodak"), as well as quicker & more accessible methods of photography. Amateur photography EXPLODED in popularity & Kodak became THE name in photo-taking.

Early on in amateur photography, cameras mounted on tripods were still the norm. Though, some cameras were also advertised as "bicycle cameras" (combining another popular hobby of the Victorian era - bicycling), where cameras were mounted on bicycles - no, really. The typical style was still a general "black box." Kodak's popular & rare No. 2 Falcon camera (as shown in this 1899 Earli


By 1900, Eastman further followed up on their tagline "You press the button - we do the rest" by introducing the Brownie (shown in this 1906 Springfield Sun ad). This camera was the first low-priced, hand-held, point-and-shoot camera. Held at approximately waist-height, the photographer needed to merely aim, then flick a switch! It was so easy, the claim was a schoolchild could use it! Of course, the low price (some models were available for as low as $1) made it accessible to the so-called "Average Joe."
While people grabbed onto the new and accessible, the "old" did not entirely disappear. To some extent, two extremely popular photographic entities not only survived the advent of amateur photography, but continue in existence today: the professional photographer and 3-D viewers/imagery.
Everybody loves taking their own photos to capture the moment (as much then as now, with the scads of digital photos taking up your hard drive space), but there is nothing quite like the professional who can pose your family "just so" or cover those special events for you when you would rather enjoy the moment rather than worry about catching the candid photo. Though there is nothing mentioned about covering events, H.G. Mattern is such a "reliable photographer" with a gallery in Frankfort - or at least he was, according to his regularly appearing 1907 ads.


So, while you enjoy the holiday season with friends and family, remember and cherish the ease you have in keeping those memories, thanks to the developments of the past 100 years or so. With all those gigabytes of memory on that tiny SD card in your digital camera, or the camera that comes with your iPhone, don't be afraid to take a picture to keep those memories! It'll last longer!
Check out Ellsworth Lacy's, a photographer in Hazel Green, Kentucky, on page 3 of this issue of Hazel Green Herald. It is by far one of my favorites.
ReplyDeletehttp://name.kdl.kyvl.org/haz1907082801
I don't know if that linked for anyone else (it didn't for me). Just in case, here's a direct link to page 3 of the 28 August 1907 edition of the Hazel Green Herald: http://bit.ly/4rpzwf
ReplyDeleteThat is a great ad, Crystal! Wish I had found it first! LOL