Commercial Branding - Then & Now

In previous blogs, I've integrated ads from enduring brands you may recognize, including Kodak, Coca-Cola, Arbuckle's coffee, and I.W. Harper Bourbon. These companies all had foundations tracing back to the 19th century, yet still exist in some form. Today's blog is going to focus on a few familiar brands that have lasted through the years, how they got their start, and their ever-evolving story in contemporary America.

Food offers probably the most recognizable brands in our lives, whether we realize it or not. It may simply be a jingle stuck in our head or a canister sitting on our shelves, we know it when we see (or hear) it! It's often incredible to think how long these simple staples in our lives have been around. Taking a walk down the cereal aisle can easily be a walk through history! Grape-Nuts, for example, came out of the home of breakfast cereals: Battle Creek, Michigan, in 1897. C.W. Post (ironically, a patient of Dr. Kellogg's, but a later competitor) was inspired to develop his first breakfast cereal after visiting Dr. Kellogg. Though not as popular as it used to be, and it has traded hands through the years, it still retains it's advertising campaign as a health food, full of nutrients, as per this 1906 ad.


Of course, back then (in the alleged "good ol' days"), not everything was pre-made & pre-packaged. These conveniences were still in their infancy! People still baked, cooked, and grew their own food (or at least some people did). Fortunately, this tradition has not died out. Hence, neither has some items that facilitate these activities. The 1907 Royal Baking Powder ad above features not only what made them famous (not the lighthouse! Their formula, silly!), but also recognition of the recent Pure Food & Drug Law that regulated manufactured food & medicine in the US. Though competition was great for this company, which traced back to 1873 (a little further if you count the pre-investor years), Royal Baking Powder survived because they followed a unique formula in a European tradition - one that excluded aluminum (purportedly linked to diseases, such as Alzheimer's). Today, Kraft Foods owns the product & the brand.

Self-sufficiency was perhaps more prominent at the turn of the century than today, but it nevertheless endures, at least to some extent. Whether a professional farmer or a hobbyist gardner, the seeds come from somewhere; and "somewhere" may include the store or a mail order catalog. Perhaps one of the better-known mail-order seed companies was founded originally as W. Atlee Burpee & Co. in 1878 Philadelphia, PA, as it is called in this 1908 ad. Later, it changed to the contemporary name of "Burpee's" (there are also ads under this name in the KY-NDNP database). The company experienced many other changes after David Burpee, founder W. Atlee's son, took over after his father's death in 1915. He focused more on flowers. Over the years, the company changed hands many times, but the family still generally stayed involved - until 1993. Jonathan Burpee, W. Atlee's grandson, was the last family member to work for the company, as he was fired by owner George Ball. Nevertheless, the recognizable name remains!


Along the "do-it-yourself" trend, sewing has always been a basic skill. Although, in some places & cases today, it seems restricted to Home Economics class, whereas it was nearly essential to some social classes (though mainly marketed to women) in the Victorian era. However, somebody had to invent those convenient & lightweight patterns. Occasionally, they might be made from (or come on) seed or potato sacks, but these were heavy duty, and only available for one general size. According to legend, one night in 1863, after creating a pattern and sewing an outfit for her son, Ellen Butterick went to her husband, Massachusetts tailor Ebenezer Butterick, and commented on how much easier it would be if she had multiple sizes for a pattern. Inspired, he revolutionized clothes-making for housewives everywhere with graded sizes in a single pattern! Even moreso, he realized stiff cardboard made for difficult shipping. Hence, the familiar tissue paper patterns were born! Butterick patterns specialized in mens & boys clothing, expanding to womens in 1866. The name and method became synonomous with clothing patterns then, as per this 1903 ad, & still is today!


As you probably noticed, Butterick's ad also advertises a "Home and Fashion Magazine." This was one method of advertising patterns, as well as providing them. In fact, McCall's Magazine - considered of the "7 sisters" (the main women's magazines of the time) - began as a vehicle strictly for patterns in 1873 under the name The Queen, and continued, under various names, for many years filling about 20% of its pages with patterns. You can see one of its alternate names, and its "claim to fame" in the 1909 ad above. Scottish immigrant James McCall began the brand in 1870, the magazine in 1873, and left it to his widow upon his 1884 death. The editor she hired brought in articles on housekeeping. It wasn't until a later editor came on board in 1893, that the magazine expanded topics even further, and took on the name McCall's (though initially a lengthier title, it was ultimately abbreviated to the familiar "brand" sometime after 1897). Though it changed many editorial & ownerhsip hands, in 2000, celebrity & talk show host Rosie O'Donnell bought the magazine. She changed the title to Rosie, only to end the publication of this long-running publication in 2005.

Okay, so, technically, I ended with a brand that no longer exists. Seriously, though, tell me any of you have NOT heard of McCall's? Okay then... This is, by the way, no means an exhaustive or comprehensive list. I have a few other examples of enduring brands that I've run across in our database, but, for the sake of length, maybe there'll be a Part II!

What brands do you know of that have a foundation "way back when, in the good ol' days?" Wanna know what the ads looked like? How the brands have changed? How they started? Let me know! Help me build a Part II of "Commerical Branding - Then & Now!"

A story for the season

Seeing as how this is the start of not only the season of cold weather (despite all of which we already seen!), and the season of sharing, giving, and the best of humankind, it seems only appropriate to offer something that covers all this and more! Something that reminds us of both physical and spiritual warmth, as well as offering hope for potential of human existence.

Isaac Wolfe Bernheim was born today, in 1848, in Schmieheim, Germany. At 19, he immigrated to the US with $4 in his pocket, hoping to make a life for himself in NYC. When that company when bankrupt, he worked as a peddler in PA, but was forced to stop after his horse died. He settled in Paducah, where he found work as a bookkeeper for a wholesale liquor company. He soon earned enough to pay his brother, Bernard's way to America. Soonafter (1872), with a silent partner, they founded their own distillery - Bernard Brothers and Company. Seven years later, they acquired the trademarked "I W Harper" - a bourbon whisky.

I W Harper became very well-known and popular. It earned a number of domestic and national awards, including a gold medal at the 1903 Chicago World's Fair. It was one of the few brands allowed to continue as a medicinal bourbon. The name - "I W Harper" was never fully explained until shortly before I.W. Bernheim's death, in a 1944 letter. While the I W is self-explanatory, he writes that "Harper" came from a man named Harper who had a horse in the Kentucky Derby. Three years (1882) after the intro of their trademark bourbon, the Bernheim Brothers moved, expanding their distilleries to Louisville. This is a 1901 ad for their Louisville Distillery, from the Kentucky Irish American:



Though the bourbon business proved profitable, the brothers invested in other ventures, such as mining & real estate. They likely lived quite comfortably for their time, but they also invested back into their Kentucky communities. One such example began in 1882 Paducah, after a terrible winter flood left many poor and needy. The Bernheim brothers started a yearly tradition (outlined in this article from page 1 of the December 20, 1909 Paducah Evening Sun) of indiscriminately donating coal to the poor and needy in the city.


I.W. Bernheim also financed, donated & commissioned a great deal of statuary to, and in honor of Kentucky. Many of his donations can still be seen today, including the Abraham Lincoln bust in Frankfort's Old Capitol dome (1910), the Abraham Lincoln that still stands in front of the Louisville Free Public Library (1922), and the only 2 sculptures representing Kentucky (Henry Clay & Ephraim McDowell) in the U.S. Capitol's Statuary Hall. He & Bernard also donated the Thomas Jefferson statue that stands in front of the Jefferson County courthouse. Commissioned in 1899, it was not unveiled until November 1901, due to assorted mishaps. Read these excerpts (respectively: 5/12/1900 KY Irish American, 6/8/1900 Bourbon News, 6/26/1900 Mt. Sterling Advocate, & 11/12/1901 Hopkinsville Kentuckian) below to learn about its rocky journey from Germany to Kentucky.



Probably one of the greatest gifts I.W. Bernheim left to Kentucky was not bought until after Bernard died in 1925, and did not truly fall into place until after Isaac died in 1945 - the Bernheim Arboretum and Research Forest in Bullitt County. In 1928, he bought 14,000 acres of worn-out farmland, stripped for mining ore. A year later, he established it as an arboretum & research forest, over time creating lakes on the land & working with the Frederick Law Olmstead Firm to lay out a proper landscape & essentially "restore" it. Finally, in 1950 - 5 years after Isaac died - Bernheim Arboretum and Research Forest opened to the public. Ultimately, he and his wife were buried there, exhumed from their initial resting places at Cave Hill Cemetery. Their graves are marked by George Bernard Grey's memorial sculpture "Let There Be Light."

And so it was, in this cold season, yet time of warmth in the human spirit - a German immigrant was born, came to America, and lived the American dream. He gave us something to warm ourselves on cold winter nights, but also gave us an inspirational story of the human spirit - sharing & spreading his wealth & legacy with the earth & with others.

The Grisly Murder of Poor Pearl Bryan

{A haunting suggestion by Kathryn Lybarger}

Betrayed by your beloved! A tragic way to go! Wouldn't you want to stick around & share your misery with the world? Pearl Bryan apparently did.

Pearl Bryan came from a wealthy farming family in Greencastle, Indiana, and was dating the son of a local Methodist minister, in 1896. Unbeknownst to her friends and family, her boyfriend, William Wood, had "seduced" her and she was pregnant. He convinced Pearl to get a secret abortion, to be performed by his friend, Scott Jackson and his roommate, Alonzo Walling. These young men were current students at the Ohio College of Dental Surgery in Cincinnati. Surely, they must have the appropriate medical skills! So, on February 1, a 5-month pregnant Pearl left her parents with a lie, and met up with Jackson and Walling in Cincinnati.

Jackson used assorted chemicals, including cocaine, to see to his task - all of which failed. The men carried on, trying dental tools to complete their duty; and failing again. This botched abortion left Pearl afraid and bleeding profusely. Walling, Jackson, and even Wood saw no other option than to "cover the evidence" of what was, at the time, not only one, but two sinful & shameful acts (an unwed pregnancy & an abortion) - they decided to murder Pearl Bryan!

Traveling to Fort Thomas, KY, they cut off her head in what would later be described as a "clean slice" with a dental instrument. Arranging the scene to make it appear as a rape of a prostitute, they abandoned her body behind what is now the YMCA. Her head was never found, though many people tried throughout the years, and there are any number of theories throughout the years as to what happened to it, from being abandoned in a nearby thicket to tossed in the river, and even thrown in the river. People were still "finding" Pearl's poor head over a decade after her murder! Check out these clippings below, from the 1900 Hopkinsville Kentuckian, February 1907 Paducah Sun, & March 1907 Mt. Sterling Advocate, for just a few examples:



Ultimately, Pearl was identified by her shoes - since her head was nowhere to be found. An autopsy revealed the chemicals in her system. Soon after her murder, her killers were arrested and brought to trial by that Spring. Jackson & Walling were found guilty of murder. The trial garnered so much attention, a Barclay & Co. published a book detailing Pearl's tragic death & the ongoing trial by the end of 1896 titled: Mysterious Murder of Pearl Bryan, or, The Headless Horror (digitally available in KDL books). They attempted an appeal, then escape. However, due to the national attention and the outrage felt by townspeople, KY Governor William O. Bradley brought more security to their cells (which foiled their escape attempt). About 13 months after Pearl Bryan's murder, Jackson & Walling were hanged; again, Gov. Bradley made sure to bring extra security.


But this is only the beginning of the story - at least what can be proven in the physical realm that humans can conceivably see & know, without a doubt. Some say, on the gallows, Walling - believing himself an innocent man - cursed everyone involved in the case. And though the newspapers do not directly support this "evil eye" curse, there is a strange coincidence that a large number of people involved in the case of Pearl Bryan's murder, and those who brought her killers to justice mysteriously and/or tragically died within 15 years of her death; else they were brought a string of bad luck. Reporters had a habit of bringing up her name when someone related to the case came ill, whether it mattered or not. This included such people as prominent as the judge (died of a "hemorrhage of the lungs" in 1903) to as overlooked as the African-American who carried her remains (fatally injured in a 1902 accident) to obscure figures, such as C.E. Walling - her murderer's brother - was noted as related to the case, when the Berea Citizen reported him as dying in 1910!



Of course, Pearl Bryan herself has supposedly caused some mischief (though it's not directly accredited to her in this August 10, 1904 Richmond Climax clipping from page 1, it's implied)



And she still allegedly does today, most notably in Bobby Mackey's Music World - a night club & former slaughterhouse in Wilder, KY, with its own sordid history embedded in the building, involving satanic rituals & occultists. One of these legends involves a ritual that placed a curse on the disembodied head of Pearl Bryan before it was tossed down a well in the basement of the building, which is why she haunts the place.

I'm not sure they ever ACTUALLY found poor Pearl's head. Perhaps we will never know, as one story alleges Walling & Jackson kept silent because they feared "the wrath of Satan" (other stories place them as Satanists, as well). Supposedly, when people visit her grave, they leave her pennies, so she can have a head at Resurrection.

What do you think happened to Pearl Bryan's head? Do you think there is a curse on those involved with her murder & the case - even those that brought her justice? What & where do you believe she haunts, if she still does? Do YOU believe?

Happy 199th Bday, C.M. Clay!

*Note: I have not linked directly to many of the digitized newspaper pages from which these clippings appear, though their citations are available. Many are repeated news items within their respective time periods. Similarly, C.M. Clay himself was a popular news item during his life. For a closer view of these clippings, simply click on them with your mouse.

On this day, 199 years ago (1810), one of Kentucky's most notable figures - emancipationist Cassius M. Clay was born into a family of other historical figures including Brutus Clay, Green Clay (his father), and his second cousin Henry Clay. But, we are here to talk about C.M. Clay's life today.

After graduating from Transylvania University, Clay attended Yale, where he heard abolitionist William Lloyd Garrison speak, and his passion for antislavery began. In 1845, he even began publishing an antislavery newspaper out of Lexington, called the True American. Knowing his paper would face dissension, he reinforced his office door, armed himself with weapons (including a cannon!), and even installed an alternate escape route! His suspicions were correct and, shortly after, the city-folk (including Henry Clay's son) petitioned to have him thrown out of town. The paper moved to Cincinnati, where friends and family continued it while he left to fight in the Mexican-American War, earning the rank of General.

In his political life, Clay served 3 terms in the KY General Assembly. When the Civil War began, he turned down Lincoln's nomination for ambassador to Spain, opting instead to serve as ambassador to Russia. His time in this role proved key to American history, as Clay was influential in purchase negotiations of Alaska.

Throughout this time, Clay never lost his belief in emancipation. After returning from the Mexican-American War (but before leaving for Russia), he assisted Rev. John G. Fee in establishing Berea College by donating 10 acres of land, and encouraging the foundation of a church-based school. Although the school did not truly take off until after the Civil War, Berea would prove to be revolutionary as an racially coeducational institution. Over differences of opinion in how the school should be ran, Fee & Clay parted ways - Clay to Russia, and Fee to run the school (after briefly fleeing Madison County due to threats during the Civil War).

Later, in 1904, other "differences of opinion" further squashed the dreams of the revolutionary Berea with the Day Laws, prohibiting racially integrated education. Though Berea College fought it up through the US Supreme Court, including multiple fines for violations, it held until 1950. View the KY newspaper clippings below from 1904-1905 to see the progression of the situation:

As passionate as Clay was in his political & public life - leaving an undoubtedly strong legacy - it also deeply infiltrated his personal life. C.M. Clay married Mary Jane Warfield in 1833, the daughter of another notable KY figure, horseman Dr. Elisha Warfield. They had 10 children, raised on their Madison County estate, White Hall. However, a busy public life full of ambassadorships, lecturing, advocacy, and campaigning kept him away from the family. In 1878, they divorced.

At the time, existing laws meant essentially all property belonged to Cassius; Mary Jane was left with nothing - he even charged her for back rent from the time she kept house raising his children there! She moved the children to an apartment in Lexington. This devastating divorce had quite an impact on Clay's daughters, particularly two that you my recognize - Mary Barr and Laura. The sisters went on to fight for women's rights - Laura went on to form the Kentucky Equal Rights Association (KERA) in 1888, with Josephine K. Henry, and lobbied with the passion of her father. She became well-known on the national stage, along with her cousin, Madeline McDowell Breckinridge, the great-grandaughter of Henry Clay (but that's another story). Both were present to see the 19th amendment signed by the Kentucky governor, in 1920. Ironically, Laura's father, Cassius, supportive of emancipation was opposed to Prohibition & Women's suffrage. Check out these clippings below - from early 1891 editions of the Bluegrass Blade to see the respect Josephine K. Henry gives Laura Clay for KERA, & Laura's views on women's property rights:


Though these are some of the more enduring pieces of C.M. Clay's legacy, there are other, lesser-known stories. For example, his affinity for dueling (outlawed by the 3rd KY Constitution in 1850), or knife-fighting, in particular. More specifically, his favorite weapon was the bowie knife; he even published a pamphlet on it! His provocative nature continued into his elderly years, and seems to be what brought him "news-worthy" attention in the gossip columns (that and his quick divorce from his second wife, who was quite a bit younger than him. Perhaps these personality traits, which attracted controversy, is what gained him the nickname the "Lion of White Hall." Below are two clippings - one citing his involvement in a fight, when he was 91 years old!!! and the other referencing his nature and nickname, even after death, as he left 6 wills! (His property and estate were ultimately auctioned off, bringing quite a respectable price).

With any number of legacies to choose from, Cassius M. Clay was respectfully remembered for his achievements and contributions when he died on July 22, 1903. Read his elaborate bio, and view a sketch of him and his estate, White Hall, in this Berea Citizen obituary, published July 30, 1903.

Much of C.M. Clay's legacy, stemming from his life, including Berea College & Laura Clay's contributions to women's movement, occurred after his death. Do you think he would have approved of these achievements? Why or why not? Do you think Clay would have approved of his legacy - the one history books typically see; without the provocative & controversy; no knife-fighting or messy divorce? What do you think of the way Clay lived his life?