Back in the Civil War, and during Reconstruction, Julia Ward Howe led an anti-war movement focusing on honoring mothers, even composing a "Mother's Day Proclamation" in 1872. However, the contemporary holiday is founded in a movement by West Virginia's Anna Jarvis, who continued her mother's efforts.
The first successful efforts came in 1908, through national promotion. After 4 years of success, Jarvis declared a stable "date" of the "second Sunday in May" for Mother's Day (Note: the punctuation is VERY important - possessive of the singular!). She initially intended the holiday to be commercial. But, ultimately, resented its overcommercialization - even being thrown in jail, 1948, for protesting the very day she founded!
White flowers are worn, or given, to honor mothers. Most notably carnations.
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Of course, it didn't take long to call out for a day honoring the family patriarch!
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(Sidebar: A movement had already begun in Washington at the time of this publication - Hartford Herald, 22 May 1912. However, Father's Day also saw trials & tribulations - including failed presidential recommendations & suggested "dates," before President Nixon proclaimed it a national holiday in 1972.)
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